They need ads with gorgeous women ... fighting (or training to fight...). Consumers change, new entertainment vehicles appear, another generation takes power, but when nothing better shows up at the creative meetings in the advertising agencies, let us stage a nice catfight.
The first ad is more sexy but the second one has a famous model: Gisele Bündchen, training with a punching bag (is she preparing herself to a hard talk to Tom Brady due to their marriage latest developments?).
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